Design Research & Strategy
Megan McMahon
Driving innovation through human-centered insights.
My Story
I connect decision makers and end users through data-driven storytelling.
My Mission
I leverage design thinking experience to create inclusive, human-centered experiences. I strive to uncover deep, actionable insights through rigorous research methodologies, ensuring that every decision is informed by a thorough understanding of users' diverse needs, abilities, and experiences.
Services
Human-Centered Design, Data-Driven Decisions
I bridge the gap between users and product teams, transforming complex user needs into actionable insights that drive innovation and strategic decision-making.
Generative Research
I specialize in a range of UX research methods to uncover valuable insights, including interviews, diary studies, and field research.
Experience Strategy
I bring insights to life through synthesis and reporting, using narrative storytelling to create compelling journey maps and personas.
Evaluative Testing
I use both qualitative and quantitative evaluative methods, such as digital surveys, usability testing, and analytics, to ensure products meet demonstrated needs.
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Designing the Future of Health
Empowering students to tackle complex healthcare challenges through service design and systems thinking.
More details coming soon!
Virginia Commonwealth University / Design Strategy -
Secondhand Superstars
A mixed-methods study delving into the mental models and behavioral habits of a resale app's most engaged users.
Mercari / Mixed Methods -
URL Listing
A tactical study to understand design opportunities for a resale app's new feature enabling sellers to import listings from other resale platforms.
Mercari / Usability Testing
Have a project in mind?