Measuring Momentum
Creating a Systematic Approach to Track Mercari's UX and Business
Project Details
Date:
2023
Company:
Mercari US
Methods:
Survey
Description:
In 2023, Mercari was on the cusp of developing three bold, new features. We needed a way to systematically monitor changes in ease of use, navigation, and core functionality over time.
I spearheaded a systematic benchmarking survey program to measure how our product aligned with company objectives and UX values over time, including ease of use, navigation, competitor engagement, & product performance.